Please download the PDF to view it: Download PDF. A lawsuit claims Olaplex products contain allergens and irritants that cause hair loss and dry, brittle hair. If you would like to change your settings or withdraw consent at any time, the link to do so is in our privacy policy accessible from our home page.. Olaplex products are safe and effective, as millions of our customers can happily attest.". Additionally, the products contain panthenol, a form of vitamin B5 that can cause an allergic reaction, which resulted in cases of contact dermatitis for some women, and sodium benzoate and ascorbic acid, which together form benzene, a carcinogen, the lawsuit alleges. We and our partners use data for Personalised ads and content, ad and content measurement, audience insights and product development. Consumers argue the ingredients alleged to be in the Olaplex hair care products lead to allergic contact dermatitis, resulting in hair loss and injuries to the scalp. Add Your Comments. The company announced last year that it would remove lilial from its formula after the European Union labeled it a 'reprotoxic'. BeautyMatter 2023 Consumers have the right to question, but I am not sure if these [28] women have photos to prove they have hair loss or merely found an opportunity to get compensation, says King. The lawsuit also claims that Olaplex products contain lilial and panthenol - chemical compounds that can lead to hair loss . Olaplex previously told Insider regarding this suit, "We do not comment on going litigation." Olaplex Holdings is being sued by nearly 30 consumers who claim that some of the popular hair care products caused hair loss, hair damage and scalp injuries. Olaplex CEO JuE Wong addressed the allegations in a two-minute video posted to the brands social channels in which she says she wants to address some misinformation and calling the claims not true.. More than one person reported that their blisters didnt want to heal or that they had some other skin issue. Before commenting, please review our comment policy. A review on No. If you want more information on how to start a class action lawsuit, head on over to this page. Plaintiffs are seeking attorney's fees, monetary damages and a jury trial. Olaplex has released test results it claims prove its hair products are safe, One of the 28 plaintiffs claiming they suffered hair loss after using Olaplex products, At the crash site of 'no hope' - BBC reporter in Greece. Personally, I strongly believe the current legal action is a nuisance suit motivated by financial motives. Starting with the Olaplex No.3 Hair Perfector, this product has over 6,000 five-star reviews on Amazon alone. Olaplex has been around since 2015, and so the fact that there are all these hair loss complaints is unexpected if it's something in the formula, Wong said. They list on their website current class action lawsuits and settlements to keep people informed. The consumers involved in the lawsuit are taking action on behalf of anyone who purchased Olaplex No.3 Hair Repair Perfector containing Butylphenyl Methylpropional (lilial). Bloomberg Daybreak Asia. In the filing, Lavinia Popescu, a research and development executive at Olaplex, wrote that the company took action to remove lilial from products in 2021, well before the EU's deadline. Do you work at Olaplex or have information to share? No, the lawsuit detailed on this page is not a class action, a type of lawsuit filed by one or more individuals on behalf of a larger group who allegedly suffered a similar but relatively small injury, usually financial in nature. Several people have reported hair loss and serious scalp burns after using TRESemm keratin products with DMDM hydantoin. Markets never sleep, and neither does Bloomberg. Lilial was previously used in small amounts as a fragrance in Olaplexs No. If Olaplex wins this case, the beauty industry may see less of these expensive and reputationally damaging lawsuits. Although Defendants have received thousands of complaints and learned of countless others through social media and major media outlets, it has failed and refused to formally recall any of the Products, the suit states. Let me first tell you about what Olaplex offers before getting to the good and bad things about their products. The lawsuit was filed by a group of nearly 30 consumers represented by Dallas-based lawyer Amy Davis who allege the company's products damaged their hair and scalp. Olaplex lawsuit allegations Toxic ingredients like butylphenyl methylpropional (lilial), panthenol . Insider has previously reported on customers alleging that they experienced hair loss after using Olaplex products and reported that some had received refunds. Reach out to Alex Bitter at abitter@insider.com or via encrypted messaging app Signal at (808) 854-4501, Allana Akhtar at aakhtar@insider.com or on Signal at (248) 760-0208, and to Sindhu Sundar at ssundar@insider.com or on Signal at (984)-377-3887. In science, let the data speak.. The Olaplex range includes shampoos, conditioners and treatments that claim to safely "repair broken bonds and rejuvenate hair". Top Class Actions is a legal site that handles public lawsuits. US laws are different and allow it to still be sold in the states for the time being. En cliquant sur Accepter tout, vous acceptez que Yahoo et nos partenaires traitent vos informations personnelles et utilisent des technologies telles que les cookies pour afficher des publicits et des contenus personnaliss, et des fins de mesure des publicits et des contenus, dtude des audiences et de dveloppement de produit. Olaplex did not comment specifically on the Canadian lawsuit or refunds. Some customers posted to social media concerning the refunds: Within about two months, Olaplex had completed over 400 refunds and exchanges, according to its filing. In 2016, a very similar hair loss lawsuit was filed against Wen Beauty; the company denied allegations but agreed to a $26 million settlement. Olaplex was once only available for use in salons by professionals when it launched in 2014 and quickly became an essential treatment for colorists wanting to maintain the integrity and strength of bleached strands. Have you tried Olaplex hair loss products? The case claims Olaplex has made matters worse by failing to disclose and, in fact, actively concealing the sheer number of complaints it has received of hair loss, scalp issues and other injuries from customers and the FDA. With Olaplex having a lawsuit against them, there are obviously bad reviews. Olaplex products are safe and effective, as millions . ", "Complaints like the ones referenced in this article are, sadly, a fact of life in our industry, and have been made against other brands in the category for years," Olaplex said. Why? The suit adds that the Olaplex products also contain non-water-soluble substances that can cause users to develop clogged, inflamed, impacted and infected hair follicles. This condition, known as seborrheic dermatitis, is characterized by red, itchy, inflamed, blistered, flaking or scaling skin and hair loss, the suit says. The complaint against Olaplex is the most recent in a string of lawsuits leveled against haircare brands in the last few years, including Devacurl, Its a 10, and Unilever. More than two dozen Olaplex users have sued the company over allegations that its luxury haircare products are falsely advertised as safe for those with dry and/or damaged hair. The customers are seeking $75,000 in damages. Please look out for the groups on Facebook just to see the damage this product has caused. Olaplex CEO JuE Wong addressed . This browser does not support PDFs. 6, Olaplex No. All Rights Reserved. Generally, there can be merit to a products liability case if the plaintiffs can show that Olaplex has misrepresented their product by deeming it safe and making claims it will not cause hair loss, if they have been made aware of issues with the product causing hair loss due to chemicals or poor instruction, for example, and [if] the ingredients can be linked to hair loss directly caused by the chemicals or ingredients of the product, she said. Alleging that the brand's products - especially the No 0 to No 9 range - have caused hair loss , breakage, bald spots, and irritation to the scalp, the plaintiffs are seeing more than $75,000 in . According to the Olaplex class action lawsuit, the Olaplex No. The subsequent social media fallout prompted Olaplex CEO . According to the complaint, multiple Olaplex products contained lilial, a chemical compound that is often used as a perfume in cosmetics until the European Union mandated the ingredient be gone from products by March 2022 due to concerns about its impact on fertility. The complaint filed Thursday . Olaplex created an entirely new category in haircare when the brand launched its bond-building products in 2014. Ms Wong said: 'We went above and beyond this and also released the results of HRIPT tests conducted on sensitive skin for several product lines. On Feb. 9, 30 consumers sued Olaplex, Bloomberg reported. "As a matter of good customer service and in view of the false information circulating on social media arising out of the events in the European Union, Olaplex voluntarily chose to reimburse consumers who contacted them with lilial-related concerns after March 1, 2022," the filing said. On Tuesday, Olaplex said net revenue this year will be $563 . A jury ruled in Olaplexs favor in all four claimstwo patent claims, plus trade-secret theft and breach of confidentiality. You have entered an incorrect email address! In more serious cases, exposure to the allergens in Olaplex items can trigger an auto-immune response, such as alopecia areata, the suit . Olaplex's image troubles come at the heels of the company's declining streak since going public in 2021. 3 min read. "OLAPLEX products do not cause hair loss or hair breakage," a spokesperson for the company told Insider in a statement. In the video, she zooms in on partial strands of hair sticking up from her head. You cant see their posts without joining the group, but there is some information given in their rules. Consult with your doctor before making any changes to your daily routines or diet. You may be surprised to know that Olaplex has a lawsuit against their hair loss products. "We have full confidence and believe in the safety and efficacy of our products, which are thoroughly tested in-house and by independent third-party laboratories.". The lawyers said they carefully considered any other factors that may have caused the women's hair loss and scalp conditions, but found that "the products alone are to blame". Top Class Actions posted an article about Olaplex in April 2022. The lawsuit . Insider spoke to two people who have received refunds and another who has requested a refund from Olaplex. The defence followed a barrage of negative reviews of Olaplex's shampoos and hair protector products - which range from around 24 ($30) to more than $100 - in the past year, with users reporting that regular use caused their hair to break off, fall out, and become damaged, dry and dull. Last Updated on February 21, 2023 3:47 PM, demanded that the ingredient be phased out. ", "If a customer happens to not be satisfied with their purchase, we are always willing to explore a possible refund," the statement continued. as well as other partner offers and accept our. Olaplex, facing a new lawsuit over its hair products, said tests show its products are safe. Olaplex CEO JuE Wong. In fact, the No.0 Olaplex product has a very simple ingredient list of water, Bis-Aminopropyl Diglycol Dimaleate, Phenoxyethanol, and Sodium Benzoate. everyone stream Carly Rae Jepsens Dedicated album - jaden . 1, Olaplex No. It also . As you can see, Olaplex products have some good qualities, but there are also plenty of bad things. Some users seeking refunds said their hair was damaged or fell out after using the product. In the lawsuit, filed on Feb. 9 in California, Auriana and more than two dozen women across the country claim they have been left with hair that is worse off than before they used Olaplex products. 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The lawsuit, which was filed on 9 February, includes claims from 30 women who used products from Olaplex, as reported by CNN.The brand is notably sold at retailers such as Sephora and Ulta and is frequently advertised by influencers on TikTok. Olaplexs market value surpassed $19 billion at the start of 2023, but since the news of the lawsuit broke early last week, the brands stock took a sharp decline. Facebook groups dedicated to sharing customers negative experiences after using Olaplex were created, garnering thousands of members. From the reviews, this is mainly the Olaplex No. has gained more than 5,000 followers who say that the products led to their hair becoming 'broken all the way to the root' and draining chemically-treated hair of color. It is becoming both a PR and legal nightmare, from what I can see, says Sparks. Had the companies been transparent as far as the volume of complaints they received, consumers could have identified the source of their hair loss and scalp issues much sooner and some could have avoided injury altogether, the lawsuit contends. If this case goes to trial, the plaintiffs will be forced to present proof of claims, which may or may not convince the jury that Olaplex was the reason they suffered hair loss, notwithstanding other lifestyle factors. JuE Wong, chief executive officer of Olaplex, took to Olaplex's social media channels in a just over two-minute video to state that the suit, filed . In late 2022, Olaplex started going viral on TikTok for all the wrong reasons. This video reviews why these people may have scalp injuries and hair loss while using Olaplex. Top Class Actions is a legal site that handles public lawsuits. Olaplex lawsuits First Olaplex lawsuit was filed on February 9, 2023, in the U.S. District Court Central District of California 28 women moved forward with a claim against Olaplex for causing hair loss, blisters and bald spots. Stay up to date with what you want to know. Only you can determine if Olaplex is worth the risk. Shares of direct-to-consumer brand Olaplex fell Tuesday after the company reported a quarterly sales decline . The lawsuit said: 'Far from repairing and protecting hair from damage, the products have instead left plaintiffs' hair dry, brittle, frizzy and dull,', 'The hair has split and broken, causing it to look unkept and as if it were cut with a weedwhacker.'. Protein for Hair Loss: Does it Help or Hurt? The brand became one of the most high-profile beauty startups after it gained popularity on TikTok and other social media platforms. To view the purposes they believe they have legitimate interest for, or to object to this data processing use the vendor list link below. ', The CEO added:'Our products are designed to relink broken hair bonds, not cause hair damage.'. Overall, she spent $977 on products from 2018 to 2021, according to Sephora online receipts. Sign up for ClassAction.orgs free weekly newsletter here. Unfortunately, most of the ingredients in Olaplex products are chemicals like Sodium Lauroyl Methyl Isethionate, Cocamidopropyl Hydroxysultaine, Iodpropynyl Butylcarbamate, Sodium Cocoyl Glutamate, PEG-4 LauratePEG-4 Dilaurate, Methyl Gluceth-20, and more. On Feb. 9, Olaplex was sued by a group of 28 customers in California who said they suffered hair loss and damage after using the brand's products. The 61-page lawsuit says that although Olaplex touts the products over and over in advertisements as scientifically proven, free from harsh chemicals and safe for all hair, the items are, in fact, none of these things.. Live from New York and Hong Kong, bringing you the essential stories from the close of the U.S. markets to the open of trading across Asia. The hair loss claims against Olaplex started making the rounds online before the lawsuit was officially filed. However, the lawsuit alleges that Sephora continued selling Olaplex No.3 Hair Repair Perfector that contained lilial even after this. The lawsuit, filed last week in a Californian district court, claims the plaintiffs "have lost their hair - in some cases more than half and leaving bald spots in others". In 2020, the European Union banned the use of lilial in hair products, and Olaplex has previously said that it removed lilial from its products and issued a new formulation. The plaintiffs also accuse Olaplex of using celebrities and influencers to market their products, but failing to disclose that they have been paid, and that the company claims their products have been tested, but has not publicized those tests, which is "highly suspect," the complaint says. In many of these cases, hair loss is extreme and almost instantaneous, sometimes reported as being between 50% and 70% of the users hair. The company is also facing lawsuits. Pour en savoir plus sur notre utilisation de vos informations, veuillez consulter notre Politique relative la vie prive et notre Politique en matire de cookies. Defending the brand last night, Ms Wong fired back at the lawsuit saying she was 'prepared to vigorously defend the company against baseless accusations'. I do think its important for company leadership to let consumers know Olaplex has a demonstrated record of safety and has done all the right things established brands do in order to bring products safely to market, says Valerie George, a cosmetic chemist and haircare expert with Simply Formulas. "A lot of this is breakage that came up after using Olaplex," she tells viewers. The products also have non water-soluble ingredients, which cause the hair follicle to clog, resulting in seborrheic dermatitis and subsequently inflammation and hair loss, the complaint says. ClassAction.org is a group of online professionals (designers, developers and writers) with years of experience in the legal industry. Their posts without joining the group, but there is some information given in their rules stream Rae. Jury trial these expensive and reputationally damaging lawsuits `` repair broken bonds and rejuvenate hair '' requested refund. 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