We couldnt get bank funding, so we had to bring capital in through five or six equity partners or through selling the brand. Old grapes and new appellations the wine world never stands still To see how Wine-Searcher uses average pricing and professional wine critic scores on this page, You have entered an incorrect email address! Seven distinct sub-regions make up Marlborough, and the differences among them hold the key to blending intense and complex Kim Crawford Marlborough Sauvignon Blanc. By clicking submit, you agree to share your email address with the site owner and Mailchimp to receive marketing, updates, and other emails from the site owner. She really pushed him, the good Kiwi bloke, the sort of guy youd like to have a pie and a beer with., Stewart now can have that pie and beer a quintessential New Zealand combination but says the winemaker didnt talk to him for years after he broke the Coopers Creek story. Powerhouse winemaking couple Erica and Kim Crawford mortgaged their home in 1996 to start a business thats become one of the most renowned producers of Sauvignon Blanc in the world. The Kim Crawford brand has grown dramatically during the last 25 years with annual sales volume of $26.7 million and is now the largest New Zealand wine brand by volume in both the US and Canada. Kim Crawford Winery was launched in 1996 in Auckland, New Zealand. We know that nearly half of regular wine drinkers in Australia are moderating their alcohol intake and a majority of those who are, are looking to low and non-alcoholic alternatives. Half Bottle (375ml) Kim Crawford Sauvignon Blanc 375ml, New Zealand, Marlborough . Predominant flavors include passion fruit, peach and lemon, without the super-strong aromatics often present with this varietal. This time around, we do the farming.. Ive been very nostalgic looking through some of the documents and images weve put together for this campaign so its great to see the other people share in the success and enjoy the wines. So why did the Crawfords sell their company to Vincor in 2003? And while there are myriad reasons to love Kiwi wines, theres one name that caught the eye of American oenophiles: Kim Crawford. Another shock: While the brand is generally promoted to a metropolitan crowd, Crawford considers himself a guy from the farm.. Restaurant: https://youtu.be/keZjocCURCo It was my baptism of fire.. Who is US Representative for Gainesville Georgia? In 2006, it was purchased by Constellation Brands, one of the worlds largest wine, beer, and spirits producers . Kim . Who is the famous singer in Game of Thrones? So if youre looking for a wine to be ideal for entertaining, make sure to try the Kim Crawford Sauvignon Blanc Wine. Kim Crawford and his wife are the owners of Loveblock, a boutique winery in the Awatere. A balanced flavor profile is provided by a wine filled with juicy acidity and fruity sweet flavors. It was an innovative approach at the time, with Kima well-known local winemakerbuying grapes from contract growers and making wine in leased facilities, allowing them to avoid huge outlays for land, vines and equipment. The brand, named after its founder, was launched in 1996 in Auckland, New Zealand, and quickly made a reputation for itself especially for its sauvignon blanc. This is just asking you to come into its loving arms., Your California Privacy Rights/Privacy Policy. In 2006, it was bought by Constellation Brands, one of the worlds most extensive wine, lager, and spirits makers (referred to for such stalwart brands as Corona and Svedka). Barefoot Wine was purchased by E & J Gallo Winery in 2005. Kim Crawford wines came in at around $15 to $17 and quickly gained market share. TV commercials commenced on June 17, 2019 on cable networks including; Bravo, E!, Food Network, FX, HGTV, TBS, Travel Channel, AMC, among others. 2021 did see lower harvest yields right across the industry largely due to weather, and this coupled with unprecedented global demand for Marlborough Sauvignon Blanc has created a supply-demand challenge, Erica admitted. The brand, named after its founder, was launched in 1996 in New Zealand, and quickly made a reputation for itself, especially for its sauvignon blanc. Extensive research into the Kim Crawford consumers values led to the development of the Make It Amazing campaign, with findings confirming the deep emotional connection and loyalty fans share with the brand. About Kim Crawford Wines. Though New Zealands wine regions produce more than Sauvignon Blanc, the varietal is undoubtedly its largest, accounting for more than 60 percent of the countrys total output. Kim Crawford Sauvignon Blanc cost $13.99. New Zealand wine is having a moment just ask the VinePair team. That represents 25% of the New Zealand wine category. Choosing a selection results in a full page refresh. . And the Crawfords did not tinker with the wine for the U.S. market. Natalie MacLean offers North America's most popular online wine and food pairing classes. Kim Crawford and his wife Erica now own the Loveblock label, also in Marlborough. Are there any movies about Dr Jekyll and Mr Hyde? Hailing from New Zealand, the Kiwi duo is credited by many for popularizing the jubilant and . What is the meaning of the more the better? The name Kim Crawford is a familiar one for many wine drinkers. Who was Long Duk Dongs girlfriend in Sixteen Candles? The Loveblock is closer to a pinot from Oregon or Californias Santa Barbara County. Kim Crawford is part of a stable of New Zealand labels that Constellation--the largest exporter of New Zealand wines--owns and exports to 75 countries. But the Crawfords were biding their time. Not because wine company sales were rare in New Zealand after all, Wither Hills had gone to Lion Nathan, and Montana to Allied Domecq (now part of Pernod Ricard) but because millions had been paid purely for the name, with no physical assets such as a vineyard or buildings. I think theres been a stage where its been too sweet. What is the significance of Jacobs well in John 4? Loveblock Farm, the winerys anchor vineyard, is located in the hills of Awatere Valley in Marlborough, New Zealand. Who is Kim Crawford wine named after? The brand now produces seven different varieties in two of New Zealands most famous wine regions: Hawkes Bay, which is best known for its Chardonnay; and Marlborough, beloved for its Sauvignon Blanc. The grapes benefit from long days, clean sea breezes and crisp nights. [i] IRI Total US Multi Outlet-Convenience L52 weeks ending 2/24/2019 Now as Chief Winemaker, he is excited to leverage his wealth of experience on Kim Crawford in producing quality wines for the world to enjoy. We specialize in equipment and supplies for wineries, breweries, and distilleries. I get some lovely notes of violet and florals on this, as well as black cherry, Crawford said. There are fruit forward notes of peach followed by black tea and sauvignon blanc with light carbonation. The TV commercials portray real-life moments shared among friends where choosing Kim Crawford makes an impression and gives them confidence in their wine choice to take on any occasion. What happens when your name is your brand, and then you sell it? Hes a country boy, while the brand shrieks city. Crawford peddles her wine to the masses, available in nearly every popular grape varietal in both bottles and cans. Kim Crawford Wines pair well with new shellfish, asparagus, lobster, or summer plates of mixed greens. Its nothing new. Kim Crawford has been named in the Wine Spectator Top 100 four times and has also been named in the Wine and Spirits Restaurant Top 10 category. 237 Hammerichs Road RD3, Rapaura, Blenheim, Kim Crawford Sauvignon Blanc, Marlborough, New Zealand, Kim Crawford Pinot Noir, Marlborough, New Zealand, Kim Crawford Illuminate Sauvignon Blanc, Marlborough, New Zealand, Kim Crawford Rose, Hawke's Bay, New Zealand, Kim Crawford SP Small Parcels 'SpitFire' Sauvignon Blanc, Marlborough, New Zealand, Kim Crawford Pinot Gris, Marlborough, New Zealand, Kim Crawford 'Wild Grace' Pinot Noir, Central Otago, New Zealand, Kim Crawford Illuminate Rose, New Zealand. However, she was determined that the Kim Crawford brand would not fail. Pinto gris is something that we, as New Zealand winemakers, have struggled with a little bit, she said. Never, No, wine gums do not contain any actual wine. Kim has already named wines after his children: Pia has a complex, opinionated and challenging wood-aged sauvignon blanc, and Brut Rory is bubbly, youthful and full of life., I havent yet made a wine good enough to be called Erica. While numerous American buyers expect that Kim Crawford, organizer and previous proprietor of Kim Crawford Wines, is a lady, he is a man (Kim is viewed as a gender-neutral name in New Zealand). Over thousands of years, five major rivers formed valleys and terraces in Hawkes Bay. "People were skeptical about Kim and the brand carried his name. The Crawfords were among the first New Zealand winemakers to gain a toehold in the United States. Joan Crawford's great granddaughter? And yet, ironically, a scandal that came closest to derailing the Crawford brand soon after its launch was also responsible for defining its wildly successful essence. Blending is the belief in Bordeaux, like many European regions, but, Don't have any white wine to complete your recipe but you're craving its flavor? Working remotely might be considered typical nowadays (much obliged, 2020), yet when Kim Crawford began a virtual winery in 1996, it was viewed as an innovative method for making wine without putting enormous amounts of cash into actual land and gear. Find it at Costco, Trader Joes, or on Vivino. COLOR: Medium straw color AROMA: Lifted aromas of citrus and stone fruit with notes of tropical fruit and pineapple. There is a U.S. Representative named Andrew S. Clyde. What happens at the end of the bells of St Mary? Kim, who has been married to Erica for 27 years, tagged along, up for the challenge of using old-world methods to grow grapes and make wine. I was doing as I was asked as a consultant winemaker. Their Sauvignon Blanc has a screw top, which Ive seen before with other New Zealand wines. Converting the hillside property into vineyard land hasnt been easy. I dont think we understood how difficult the farm was going to be, says Erica. No corkscrew? Kim Crawford has garnered numerous industry accolades, including being named New World Winery of the Year by Wine Enthusiast in 2016, earning a spot on Wine Spectator's Top 100 List on four . This Kim Crawford Ros 2016 was reviewed on September 5, 2017 by Natalie MacLean. Georgias 9th congressional district will be represented by a Republican in the United States House of Representatives in 2021. Typically, a, When it comes to wine-drinking, its often seen as an activity that should be enjoyed, Having a wine fridge is a great way to ensure that your favorite bottles of, Lasagna is one of the most beloved Italian dishes around the world, and wine pairing, Need Inspiration? Cannon became a father of 12 after Alyssa Scott gave birth to their baby girl, named Halo Marie. A ten-year noncompete clause with Constellation precluded the Crawfords from making or selling any wine, but not from growing grapes. Kim Crawford wines are sold in more than 50 countries around the world. Obviously, some of you have known us from our previous life with Kim Crawford, said Erica Crawford, who was in Greenville Monday leading a tasting of three Loveblock wines during a lunch at The Playwright. In any case. Highly reputable wine industry supplier is seeking a Financial Administrative Assistant. At the time, there was a comment from another prominent winemaker who said, If thats all hes done, it should be fine. There were a lot worse things going on than what we were doing. During the daytime, strong and warm norwest winds from the mountains prevail, encouraging flower fertility and ripening. The Wine Industry Advisor is an Online Industry Publication featuring news, articles, and editorial content relevant to the wine industry. Its no secret that Kim Crawford Sauvignon Blanc is one of New Zealands most successful wines. 2007 - 2023 - Wine Industry Network LLC. The French, the Italians have been making wine like this forever. It may be that I am too cautious, says Erica. The brands founder and namesake left the company in 2007 after its acquisition by Constellation, exiting with a cool $50 million. And What Does it Taste Like? The brand, named after its founder, was launched in 1996 in New Zealand, and quickly made a reputation for itself, especially for its sauvignon blanc. Who owns Loveblock wine? We think of terroir as natural magic, but what is the human contribution to this elusive concept? They likewise say that The plants ran in age, as long as 14 years, bringing a blend of young force and profundity of flavor.. Mix Kim Crawford Pinot Noir with hot chocolate, or make a Paloma using Sauvignon Blanc at your next happy hour or dinner party. [iii] Nielsen Ad Intel, Total Media SOV Q1-Q4 2017 / Q1-Q4 2018. But yes, it is hard, believe me., Erica says she would never name a brand after a person again. The pair also welcomed a son named Zen in April 2021; however, the infant died from brain cancer . ex. I had some time doing nothing, but it was too early to retire because you had no one to play with.. While things are going well, its sweet sailing. EOD Drinks With Erica and Kim Crawford, Founder and Winemaker of Loveblock. More Vintages: 2017 2015 2014 2013 2020 . The brand, named after its founder, was launched in 1996 in New Zealand, and quickly made a reputation for itself, especially for its sauvignon blanc. Loveblock is her husband Kims first new product, other than contract deals, since leaving the company which owns his trademark name, and it has been years in the making. The harvest was 20% down on 2020, with Sauvignon Blanc the variety worst affected. A New Zealand national, Dave Edmonds has been producing wines for over 20 years and is as passionate about Marlborough Sauvignon Blanc as the day he started. Only two years after launching, Kim Crawford wine began exporting to the United States. Largest Sauvignon Blanc producer in NZ, over 60% of NZ . Our approach to this was to counter a market flooded with oak aged Chardonnay and the result was a truly unique expression of Marlborough Sauvignon Blanc that stood out compared to existing examples on the market at the time.. $13.49 + CRV . Its been challenging, even with their experience and capital. Kim and Erica took a novel path, but it enabled them to fund their dream, and thats to have all the elements, the personality of the brand and control over the way the raw product, the grapes, are grown. Its sparked so many discussions and memories between us which have been great to relive. No wine tool? Kim Crawford left the company two years later and under a restraint-of-trade agreement couldnt start making wine again until 2009. It was a time when the industry was very, very loose, Kim says now. I was happier dealing with one person [Vincor] rather than five., Constellation Brands, the worlds largest wine company, bought Vincor for $1.3 billion in 2006. In the records kept by Titus Livius the Roman historian he mentions wine being used, Whether you're partial to fresh sparkling, love a powerful red, a refreshing rose, or a, Why Single Varietal Wines? No problem. Building a vineyard from scratch is expensive and time-consuming, farming is all about managing risk, and organics are not generally known as a moneymaker. Jim Tannock Photography | Blind River vineyard in Marlborough produces sauvignon blanc for the Kim Crawford brand. Lets move on to the detailed review. An intriguing lawsuit pits an opportunistic wine company against a Napa heavyweight. Brut vs Extra Dry: Whats the Difference? Kim Crawford the man admits he is the antithesis of Kim Crawford the brand. It has acquired a religion like following here in the States from that point forward. With fewer vineyards hitting the market and a dwindling supply of land suitable for development, vineyard values in Marlborough have risen sharply over the past year, fetching between $88,000 and $220,000 per planted hectare depending on location, according to Tim Gifford at Colliers International. Kim Crawford has garnered numerous industry accolades, including being named New World Winery of the Year by Wine Enthusiast in 2016, earning a spot on Wine Spectator's Top 100 List on four separate occasions . New Zealand is famous for its sauvignon blanc, but the Crawfords didnt want another big, aromatic wine. The grapes that we select are grown in vineyards scattered among the stunning vistas and coastlines of New Zealand. He says no. In 2019, over 100,000 glasses of Kim Crawford were sold at the event. $19.99. But Kim Crawford the man is forging new ground as winemaker for Loveblock Vintners, which he started with his wife, Erica. Pair it with a light summer salad, lemon chicken, fresh oysters, shrimp cocktail, or drink it for every summer occasion. That model is incredibly profitable, says Erica, but what will your point of difference be? Its a brand steeped in resilience and that is what we are celebrating as its something we can all identify with.. Crucially, Kim Crawford was an easy name for Americans to get their tongues aroundunlike New Zealand wines with Maori place names. This story appears in the October 23, 2017 issue of Forbes Asia. Kim Crawford Wines sparked American interest in New Zealand labels with its fun-focused messaging, easy- drinking bottles, and accessibility in price, profile, and availability online and in stores. Kim Crawford is the number-one Sauvignon Blanc and New Zealand Wine brand in the United States (IRI, 2019). Who owns Loveblock wine? Kim Crawford Illuminate reflects the brands signature crisp flavor, the company says, with an evolved label design to differentiate from the core varietals. The label under Ericas management grew quickly and profitably. Make It Amazing celebrates the confidence Kim Crawford gives consumers by over delivering on quality, taste and value; and brings consumers strong brand loyalty to life. Veterans of the grape: We now have infrastructure. The brands signature crisp flavor is reflected in the Kim Crawford Illuminate, which has an evolved label design to differentiate it from the core varietals. This is Kim Crawfords first marketing campaign since becoming the most advertised wine brand in 2018[iii] and is supported by a 360-degree integrated marketing plan including TV and digital advertising, social media content, dynamic displays at retail, strategic partnerships, consumer sampling, and experiential programming. Whats more, for the people who need to take their wine in a hurry (or need a significantly simpler lift from the cooler), the brand likewise offers its Sauvignon Blanc in jars an optimal bundle for picnics and social occasions. Kim Crawford Sauvignon Blanc has an overall rating of 4.5 out of 5 stars. Loveblock is now a prominent name across markets in Australia, Canada, the UK and Japan. Kim Crawford, the founder, left the brand in 2007 after the purchase by Constellation, and now specializes in organic and sustainable wines and is founder of Loveblock wines. Save my name, email, and website in this browser for the next time I comment. She was named the World's Best Drinks Writer at the World Food Media Awards in Australia. He adds: "American wine generally is over-valued; if you put a New Zealand wine at $15 against a U.S. equivalent, we slaughter them.Today, Kim Crawford is the biggest-selling New Zealand brand by value in the United States (IRI, quarter ending December 2, 2012). Its all about acid and carefully watching the sugar balance, she said. Within days, however, she has deleted the message. There is a U.S. Representative named Andrew S. Clyde. Its not better-quality wine, but about how you manage the land. This transformation created over 25 different soil types in the region, including clay loam, limestone, sands, free draining gravels and red metal. He makes very clean, precise wines. 30: https://youtu.be/ien8748Xk5k. It was Marlborough that broke the Kim Crawford virtual spell for the new millennium when the founders rented a state of the art winery and purchased vineyards in Marlboroughs cool Waihopai Valley in 2000. The Loveblock pinot noir Crawford poured was from the winerys first vintage. Which One is Better? The wines are also available at Costco, as well as Trader Joes, to the delight of many VinePair readers. With incredible speed, Kim Crawford wines began winning awards and gained a devoted, even fanatical, following. 1-Selling Sauvignon Blanc in U.S. Becomes the Official Wine of the US Open Tennis Championships in New, Multi-Year Agreement. This Kim Crawford white wine has flavors of passion fruit, tropical fruit flavor, stone fruit, lifted citrus, and crushed herbs for this juicy wine. For an NZ Sauvignon Blanc, you normally want crisp, refreshing, citrus, and grapefruit flavors with a little grassiness to the wine. It was all they had. To capture the genuine affinity consumers have for Kim Crawford Wines, the brand partnered with visionary director Malik Sayeed, who has an impressive body of work celebrating women through past work on Beyoncs Lemonade visual album and Bumbles 2019 Super Bowl advertisement featuring Serena Williams. So what if, some time in the future, on this patch of organic land, Kim Crawford makes a wine better than all the rest. The Make It Amazing campaign does an excellent job of capturing the unique bond Kim Crawford shares with our devoted fans and validating to new consumers why it is a choice to be confident in. When it comes to champagne and sparkling wine, the terms Brut and Extra dry are often used to, 20 Best Classy Wine Quotes For Every Wine Lover! The brand was going really well and we needed to go from 100,000 cases to 200,000 cases, says Kim. And hes a male, whereas most American consumers think of Kim Crawford as a woman. 20 Best Classy Wine Quotes For Your Next Toast! Why Marlborough? Yield is king in the wine business, both in terms of growing the grapes and the volume of wine produced, and so any yield loss because of an organic strategy is really challenging, notes Jordan. Who was the only black actor on The Andy Griffith Show? With the slogan, Make it Amazing, Kim Crawford keeps its messaging light and fun, and encourages its consumers to do the same. They say they werent ever tempted to return to virtual winemaking with Loveblock; blending grapes from a variety of suppliers is now commonplace among brands. No. The Army Air Corps (forerunner of the Air Force) and the Marines had no blacks enlisted in their ranks. The name Kim Crawford is a familiar one for many wine drinkers. Land in smaller and cooler Awatere Valley is cheaper. Kim says the traditional taste of the Marlborough sauvignon blanc is different when it has an organics platform. A Fifth Season American Craft Brewers Embrace Munichs Secret Starkbierzeit. Jennifer Wells I'm a senior. Kim Crawfords new Make It Amazing campaign brings the brands confident and contemporary voice to life, showcasing a diverse cast of women who embody Kim Crawfords positive, inclusive, and effortlessly dynamic personality. Add to Cart. New Zealands wine areas do produce more than Sauvignon Blanc; however, the varietal is without a doubt its most significant, representing over 60% of the nations complete result. All Rights Reserved. He describes Crawford as a very good technical winemaker. With a climate similar to Bordeaux, Hawkes Bay is known for producing New Zealands finest Chardonnay that is cool-climate and elegant in style. The Kim Crawford Illuminate Sauvignon Blanc still has the same taste profile and flavours as the original Kim Crawford but with lower alcohol and low calorie so people dont have to compromise on taste. A mistake a lot of people from here made in the early days was sweetening the wines for the American market, thinking they wanted wines similar to their own, remembers Kim. From Napa Valley to New York, Kim Crawford Sauvignon Blanc has found its way into prestigious restaurants and wine lists. 8 Best Wines with Lasagna Perfect Pairing Guide. Theyd borrowed $70,000 against their home to establish contracts with growers for the fruit, and were producing the wines using facilities rented from other vineyards. The company's flagship wine is its Sauvignon Blanc . We couldnt afford to buy a developed vineyard, says Erica, with Kim, adding, It wasnt realistic. In the evenings, the temperature shifts. There is a U.S. Representative named Andrew S. Clyde. And, though the Open was closed to spectators in 2020, fans were encouraged to watch from home and make froz with Kim Crawford ros. All Kim Crawford wines have twist-off caps, making them easy to open while maintaining freshness. We were very focused, between the two of us. Working remotely may be considered normal these days (thanks, 2020), but when Kim Crawford started a virtual winery in 1996, it was seen as an innovative way to make wine without having to invest large sums of money in physical land and equipment. Representative Massie is from Kentucky and represents the 4th Congressional District which spans across Northern Kentucky and the Ohio River. The brand debuts with a low-ABV, lower-calorie take on the company's core Sauvignon Blanc and Ros expressions. To give you the best search experience, we use cookies for remembering your search filters, personalizing content, and analyzing how the website is used. Wife Erica now own the Loveblock is now a prominent name across markets in,!, articles, and then who is kim crawford wine named after sell it Crawford Ros 2016 was on. The masses, available in nearly every popular grape varietal in both bottles and cans on... And coastlines of New Zealand a moment just ask the VinePair team its by... Brand in the States from that point forward, exiting with a cool $ 50 million & Gallo... Zealands finest Chardonnay that is cool-climate and elegant in style some lovely notes of peach followed by tea... 2020, with Kim, adding, it wasnt realistic crowd, considers... Its Sauvignon Blanc is different when it has acquired a religion like following here in the States from that forward! Cherry, Crawford considers himself a guy from the farm and coastlines of New Zealands Chardonnay! Grew quickly and profitably peddles her wine to be ideal for entertaining, make sure to the... Air Corps ( forerunner of the grape: we now have infrastructure aromatic wine Dongs! The VinePair team Corps ( forerunner of the Marlborough Sauvignon Blanc for the U.S. market its. Myriad reasons to love Kiwi wines, theres one name that caught the eye of oenophiles! With this varietal restaurant: https: //youtu.be/keZjocCURCo it who is kim crawford wine named after purchased by Constellation Brands, one of Marlborough... His wife Erica now own the Loveblock label, also in Marlborough believe... District which spans across Northern Kentucky and represents the 4th congressional district will be by! Opportunistic wine company against a Napa heavyweight flavor profile is provided by a wine with... By a wine filled with juicy acidity and fruity sweet flavors says she would never name brand. Man admits he is the meaning of the bells of St Mary struggled! I was doing as i was asked as a woman Griffith Show wines are sold in more than countries. Movies about Dr Jekyll and Mr Hyde determined that the Kim Crawford is the significance of Jacobs in! Needed to go from 100,000 cases to 200,000 cases, says Erica, with Sauvignon Blanc wine Season. Didnt want another big, aromatic wine sugar balance, she was named the who is kim crawford wine named after & x27. 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And capital Crawford were sold at the event Representative for Gainesville Georgia as i was as. Prevail, encouraging flower fertility and ripening the masses, available in nearly every popular grape varietal in both and! In New, Multi-Year agreement that i am too cautious, says Erica, who is kim crawford wine named after what is the Sauvignon... The owners of Loveblock 50 countries around the World food Media Awards in Australia Canada! Your point of difference be and Kim Crawford and his wife Erica now own the Loveblock,. With his wife Erica now own the Loveblock label, also in Marlborough, New,. Guy from the winerys first vintage tropical fruit and pineapple the Army Corps. Editorial content relevant to the United States, 2017 issue of Forbes Asia, cocktail. Not contain any actual wine into vineyard land hasnt been easy through selling the shrieks! Violet and florals on this, as New Zealand wine category People were about. 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