Kalem Barserian will tell you the ad made the raisin industry money, and he will pull out a calculator to prove it. Like the whole body was just a head, with arms and legs waving about. The California Raisi - I Heard It Through The Grapevine - Used Vinyl - E8100A. Kalem Barserian, along with around 40 raisin growers, packers, and industry members, was in that room. Sign up for notifications from Insider! SARAH WYMAN: Charlie, I have to start with a confession. - The California Raisins II. WERNER: 'Dear NBC, After weeks of trying to find out who to congratulate on a recent national ad, I came up with nothing. Your email address will not be published. KB: Heard it through the grapevine! In 1987, Vinton featured the Raisins singing "Rudolph the Red-Nosed Reindeer" in A Claymation Christmas Celebration, a Christmas TV special he produced that won an Emmy for Outstanding Animated Program. ", In 2017, an episode of The Simpsons called "The Cad and the Hat" included a couch gag segment featuring the California Raisins being killed by Homer.[21]. Musicians such as Ray Charles and Michael Jackson even got in on the raisin action, singing their own versions of "I Heard It Through The Grapevine" for later commercials. Merchandise sales included toys and Raisins images on nearly every conceivable medium: lunch boxes, notebooks, clothing, posters, bedsheets, and even a Halloween costume, just to name a few. BK: There's always been a 'If it's good for Sunmaid, it's gotta be bad for them.' Socit en Commandite par Actions Registered Office: 22-24 Boulevard Royal L-2449, Luxembourg). Little disagreements surfaced. Their cover of Marvin Gaye's "I Heard It Through The Grapevine" peaked at #84 on the Billboard Hot 100 in 1988. Casey Holford and John DeLore composed our theme. album - including song video, artist biography, translations and more: I bet you're wonderin' how I knew 'Bout your plans to make me blue With some other guy you knew before Between the They were all over the country, on mugs and lunchboxes and tee shirts. You know, what kind of legs does he have so he could do a dance appropriately, does he have oversized shoes, you know, what do they look like? All Rights Reserved. Even if you weren't alive to see the advertisements, TV. Photo: A Claymation Christmas Celebration / CBS The Raisins Were Featured In Will Vinton's 'Claymation Christmas Celebration' On CBS In 1987 in 1988. Test your MusicIQ here! SW: Those people started calling CALRAB and the ad agency, asking when and where the ad would play again. They were tired of paying into a shared piggybank for the greater good. Feb 14, 2023 A group of singing, dancing, anthropomorphized raisins launched a sensational career after singing the 1968 Marvin Gaye song, "I Heard It Through the Grapevine," in a 1986 commercial for the California Raisin Advisory Board. Go directly to shout page. Oh, that's sweet. And by the end of the night, all anyone could agree on was that one of the siblings was getting a bigger cut than everyone else. AD ONE: Lay some happiness on me, give me raisins and I'll be. Logistics aside, there is a hint of the dancing raisins magic in the air again. Instead, it was a group of tiny, claymation raisins playing a Motown hit in a national ad campaign. Lead vocals in the group were sung by musician Buddy Miles. Werner and Fedor also thought that the commercial should use clay animation, a type of stop-motion animation using characters or settings made out of clay or other similarly pliable materials, rather than regular cartoon animation. Refresh your browser window to try again. There were California Raisins lunchboxes, then Hardee's started handing out plastic Raisins figurines with Cinnamon 'n' Raisin biscuits. And that takes unity. Right or wrong, It depends on wherever the votes are. The growers are the ones with the vines. Or did the dancing California raisins cause more trouble than they were worth? It's a tax. Sarah tells us what happened next SW: In 1994, a group of raisin packers voted to shut down CALRAB. The following year, Vinton created another TV special called Meet The Raisins! SW: This process, as you can imagine, took a while. Although Vinton made one last Claymation TV movie about the Raisins in 1990, the end of the '80s brought a decline in the Raisinss popularity. The 1980's TV commercials for California raisins have been called some of the best ads ever made. BK: Well, the simplest way to answer that is, 'how do you define success?' He watched the original commercial spin off into more and more distant territory. If you need to request an image for publication or other use, please visit Rights and Reproductions. There it is. Which wasn't true. It keeps you in shape. VINTAGE THE CALIFORNIA RAISINS 1987 YELLOW PLASTIC LUNCHBOX WITH THERMOS, California Raisins Trumpet Figure 1988 Applause Calrab 80s PVC Vintage, CALIFORNIA RAISINS RUDY BAGAMAN, BANANA WHITE & LICK BROCCOLI FIGURES (JES33). The claymation raisins singing and dancing to Marvin Gaye's "I Heard It Through the Grapevine" became a kids TV show, recorded an album that went platinum, launched a range of toys and costumes, and starred in an Emmy-winning Christmas special. Scientists mull polarized light detection from alien life-forms, Nano-mechanical sensors wired using photonics, E. coli outbreak leads to massive flour recall, First human CRISPR trial passes safety and ethics review, Cephalopods: Natures camouflaging masters, Scientists detect gravitational waves for the second time, Colorful secrets of chemical elements with slow motion flames. I mean, you can imagine that! CEO of.. SW: His dad started farming and processing raisins in Fresno back in the 1920s, and since then, Kalem has bounced around pretty much every corner of the industry. ', 'Today during Ryan's Hope I saw the cutest commercial. KB: I'll never forget, he was a handsome guy, had white shoes on, no socks, had an earring in this ear, he had the ghetto blaster up on his shoulders, and he turns it on and it's "Heard It Through the Grapevine.". The game was completed and several video game critics reviewed it, but it was never released on the open market. The community that created them, and the questions they left in their wake. High-top sneakers, sunglasses, and endless swagger. They even earned an Emmy nomination! The California Raisins are often accompanied by a soundtrack of "I Heard It Through the Grapevine," originally popularized by singer Marvin Gaye. Listen to music by California Raisins on Apple Music. SW: Remember, these were Fresno guys, not big city ad men. We're doing our best to make sure our content is useful, accurate and safe.If by any chance you spot an inappropriate comment while navigating through our website please use this form to let us know, and we'll take care of it shortly. "I Heard It Through the Grapevine Lyrics." And it became more entertainment than strategy. Washington, D.C. Email powered by MailChimp (Privacy Policy & Terms of Use), African American History Curatorial Collective. Done. But back in 1994, almost ten years after the first dancing raisins ad aired, that good feeling was nowhere to be found. Potato head, but a raisin. Select PayPal Credit to have the option to pay over time. The California Raisins released four studio albums in 1987 and 1988, and their trademark, "I Heard It Through the Grapevine," was on the Billboard Hot 100. My girl!BK: Yeeeeah the marketing guys at Del Monte filed a complaint with the Department of Food and Agriculture over it. In fact, the industry was on an upswing. Get instant explanation for any acronym or abbreviation that hits you anywhere on the web! et Cie, S.C.A. (laughs) These little guys took over everybody's hearts and minds, so it didn't surprise us at the time. Werner's big idea was going to be a risk, especially without the celebrity spokesperson the client had requested. But were they a success for the raisin industry? The tape was rewound and the presentation repeated.". CH: After the break, five million dollars DOES go a long way, the Dancing California Raisins conga line their way to record deals and awards, and they split the raisin industry right down the middle. SPEAKER TWELVE: And it was all claymation, and they'd sing Christmas carols and stuff there were I think other characters and things in it as well. BK: So the bottom line was you didn't have industry consensus. The California Raisins were a fictional R&B group created in the mid-1980s for a commercial produced by the California Raisin Advisory. And Seth Seth was dancing all by himself in front of the group, without socks on!
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And they were hearing from those ingredient customers that they had an issue with the ads: BK: Some large customers felt they were paying for it. You don't, right? She would always show them to me and talk to me about them and how cute and clever they were, and I just thought, why in the world is a grown woman so excited about something so ridiculous? RAISINS SHOW: You might have heard about us through the old grapevine. Whod have ever thought that a beloved Motown classic would be brought back to life by a bunch of animated dried fruit? The show would have animated raisins acting as rockstars, and the song, "I heard it through the grapevine," was the California Raisins number-one single. But there was enough leadership to sway the ones that weren't smart enough to realize what a good program it was. Browse 55 i heard it through the grapevine stock photos and images available, or search for california raisins to find more great stock photos and pictures. Thanks to everyone who left us voicemails and shared their memories of the California Raisins in our Facebook group. But how did a bunch of dried grapes, burdened with the reputationof being a mediocre, boring snack, become synonymous with swagger? He just wanted to make an ad he thought was cool. Check mate. You got 100,000 tons. California raisins from the California vineyards. Visit the IIIF page to learn more. Michael Jackson asked to be featured in a sequel. Raised in the California sunshine WERNER: He volunteered and said 'I won't be paid, I just want to be a raisin, I have one thing I need to ask though, I will not talk to anybody from the advertising agency, and I will not talk to any clients. Heard it! And so, with a $7.5 million campaign on the line, Werner hit play and began dancing across the room to the old Motown hit "I Heard it Through the Grapevine.". AD TWO: We know raisins are natural, but kids just know what they like. This commercial has witimaginationand it was good enough that I went and bought a box of Californian grown raisins.'. This figure is also included on CalRaisins.org. It lost message. [1] The California Raisins were popular in the mid-to-late 1980s through claymation TV commercials and animated specials, winning an Emmy Award and one nomination.[2][3]. Between 12th and 14th Streets MICHAEL JACKSON: And Will, keep these guys still until they do the heard it! We may update this record based on further research and review. WERNER: I basically had to put white gloves on and stand in front of them all and dance to show the campaign KB: But then he's going through these storyboards and showing how it would look, well how is a bib overall grower going to understand what the hell this guy is saying? To access our initial disclosure document, please click, Get the item you ordered or your money back. [20], In 2016, the California Raisins made an appearance in the cartoon show American Dad. And since there wasn't a "Dancing Raisin" brand in the store, small packers worried Sunmaid was getting all the business. Free shipping for many products! And apparently, making a clay "King of Pop" was a whole 'nother can of worms. California Raisin's Version. It's hurting from some bad weather trends. I Heard It Through The Grapevine - California Raisins. SW: He just turned 82, and for the last few decades, he's been privy to almost every dispute in raisin land, and lots of them have landed on his desk. The California Raisins were the product of an exacerbated ad team, a few broken rules, and the execution of a fascinating visual art form. Box Office Software produced a different, unrelated California Raisins computer game in 1988 for the Apple II, Commodore 64, and PC compatibles. I don't like raisins. Barrett Strong was the singer. So many of you remembered that Christmas special. SW: Then, you've got nature to think about. "We decided that we wanted the raisins to be cool and a bit intimidating," Werner said. CALRAB and the commercials it paid for represented the entire industry. WERNER: So I just went to him one day and said 'can I have something of my own to work on? Music is from Audio Network. The California Raisins II is a 1990 claymation television special directed by Will Vinton, featuring the advertising characters The California Raisins. I Heard It Through the Grapevine. The raisin packers didn't reach this decision because anyone had anything against the ad, or because licensing fees had stopped rolling in, or even because raisin sales were down. MM: You know, when you pick up a box of raisins on the shelf, there's many families behind it, there's a story behind it, but just like families are, you fight like family, they see the best and worst of each other, but it all, as a family we have to work together if we want to get anything done, if we really want to move the industry forward in a positive direction. We're not prunes or dates SW: And the raisins weren't close to being done yet. If you would like to know how we handle complaints, please click, . CH: From Business Insider. Matthew has observed his fair share of contentious industry meetings. Like, growing up, we had this little figurine in our doll house, and my parents dressed up as them one year for Halloween. SW: I was not even alive when most of those ads aired, and I had the same experience. SW: But you know who was on that shelf? SW: Unity has been a longstanding challenge for the raisin industry. We'll do that.'. Still one thing nearly everyone does agree on is the mass appeal of the dancing raisins. HARDEES AD: Announcing the big plush bendable California Raisins at Hardees SW: There were California Raisins Halloween costumesthey were bestsellers in 1988. Heard it, heard it! I Heard It Through the Grapevine Lyrics by California Raisins from the Meet the Raisins! SW: Yeah, that did not go over well within the industry. CH: This commercial was the most popular TV ad in 1987 and 1988. MICHAEL BRUNSFELD: The first step in this was we need somebody to create some raisins that are going to dance around. Fresno is a dusty, medium-sized city in the middle of California's central valley. California Raisins. Everyone is hungering for unity again, they just have to find something to unify around. You know how families can be about money. Like, who was allowed to borrow the actual dancing raisins costume CALRAB had? 16:20 How do you distinguish your raisin bagel from my field to your field? (laughs). [9] Blackthorne Publishing also released a six-issue comic book series entitled The California Raisins 3-D which included 3D glasses; these would later be re-released in the Ultimate Collection trade paperback. But thanks to the California Raisins, its now commonplace to see ads that include anthropomorphized food or candy. If you need to request an image for publication or other use, please visit Rights and Reproductions. It was merely entertaining." An article published by AnimateClay.com in the late 2000s details the whereabouts of the original claymation sculptures used by Vinton Studios. First aired on September 14, 1986, Werner's idea for a 30-second television commercial introduced audiences to The California Raisins, a group of anthropomorphized raisins with expressive. There were some other big names, like Dole and Del Monte, but they didn't just sell raisins. SW: One of the people who saw that ad was Michael Jackson. And though the process is time-consuming and expensive, Werner's performance managed to win them over. The California Raisins were a fictional rhythm and blues animated musical group as well as advertising and merchandising characters composed of anthropomorphized raisins. But in 1986, thats just what happened when the California Raisin Advisory Board launched a series of ads by the California Raisins, a group that existed only in Claymation. I mean. Start the wiki. SW: Almost as soon as it disbanded CALRAB, the raisin industry got to work developing another agency to take its place. And the answer is usually 'we don't know.. but probably not.' But in 1994, the. And on top of everything else, he says there's one subject of conversation that just won't drop. SPEAKER FIVE: Every time that commercial would come on, my mom would sing and dance to that song. And a lot people, including many of our listeners, still remember it really well. It was the sequel to the Emmy-nominated special Meet the Raisins! And if you ever saw him. SW: But even as the dancing raisins scored these victories, back in Fresno, things were heating up. RAISINS CHRISTMAS: Rudolph the red-nosed reindeer It's those sensational California Raisins in the Emmy-winning Claymation Christmas celebration, next! We may receive commission if your application for credit is successful, the commission does not affect the amount you will pay under your agreement. To make sense of that storyto understand where the dancing raisins came from, and how they disappearedeveryone told me I needed to talk to this guy. WERNER: We created this huge conga line that came out of a box of raisins and danced on the coffee table while this husband and wife or boyfriend and girlfriend were watching a movie, and they were unaware that all this was happening in its own little world. So when his friends were like WERNER: 'What are you gonna do with that? Lyrics.com. Or, as they saw it, for Sunmaid's good. He's now on his second round of leading the Raisin Bargaining Association. California RaisinsSing The Hit Songs 1987 Priority Records, LLCReleased on: 1987-01-01Associated Performer, Background Vocalist: Howard SmithAssociated Performer, Background Vocalist: Leslie SmithAssociated Performer, Background Vocalist: Howard MccraryAssociated Performer, Keyboards, Synthesizer, Co- Arranger: Ed GrengaAssociated Performer, Electric Guitar, Acoustic Guitar: Pat KellyAssociated Performer, Bass Guitar: Dave MarottaAssociated Performer, Drums, Percussion: David StefanelliAssociated Performer, Saxophones: David WoodfordProducer, Associated Performer, Co- Arranger: Ross VannelliAssociated Performer, Vocalist: Buddy MilesComposer Lyricist: Barrett StrongComposer Lyricist: Norman WhitfieldAuto-generated by YouTube. It would go on to produce the Dancing Raisins ad. The musical mockumentary was again created by Vinton Studios, and was nominated for a Primetime Emmy Award. A California Raisins Fan Club began in 1987, which included a Grapevine Gazette newsletter and various memorabilia. If you have a question relating to the museum's collections, please first check our Collections FAQ. The California Raisins Original Commercial click to see! So, give them raisins! SW: Lots of details would have to be worked out first. And because they were big companies, not headquartered in the Fresno circle, they were not at the table, and participating in all of this back-and-forth. A sequel to the original CBS special aired in 1990 under the title The Raisins: Sold Out! Got 100,000 tons, more sales than you would have if you didn't do this. With the musicians all in a room, live, everything. SW: Yeah, I'm still looking for the pictures. Will Vinton told Seth the hardest part was getting his nose right. Raisins, dressed up in white gloves and sunglasses, dancing to Marvin Gaye's "I heard it through the grapevine." (laughs). HO: Oh, there's definitely hope. SPEAKER EIGHT: And I guess subliminally, it probably worked because I do remember eating raisins as a snack. CEO of the wine bargaining association for five years. But despite it all, by a very narrow margin, more than half the room voted to greenlight the ad. Okay? Like that. SW: Before long, a claymation Ray Charles joined the bunch. , featuring the advertising characters the California raisins II is a dusty, medium-sized city in the SHOW! Remember it really well to think about special directed by will Vinton told Seth the hardest part getting. In Fresno, things were heating up on further research and review getting his right. Animated musical group as well as advertising and merchandising characters composed of anthropomorphized raisins. ' Charlie, 'm... Himself in front of the wine Bargaining Association for FIVE years, big! Risk, especially without the celebrity spokesperson the client had requested client had requested plastic figurines! Do you distinguish your raisin bagel from my field to your field really.... Front of the wine Bargaining Association: Charlie, I 'm still looking for the pictures probably! To see ads that include anthropomorphized Food or candy the store, small packers Sunmaid!, there is a 1990 claymation television special directed by will Vinton, featuring advertising... To dance around answer is usually 'we do n't know.. but not...: Unity has been a 'If it 's those sensational California raisins on music! The greater good like werner: 'What are you gon na do with that dancing raisins costume CALRAB had the... How do you distinguish your raisin bagel from my field to your?... Said, ' I think within 4-5 months it was never released on web... Raisins Halloween costumesthey were bestsellers in 1988, you 've got nature to think about us happened!, that did not go over well within the industry was on an.. Contact me before leaving negative response I will always do my best make it right an... Hungering for Unity again, they just have to start with a confession had... A Primetime Emmy Award 'What are you gon na do with that was! Guys at Del Monte, but they did n't do this fictional and! To life by a very narrow margin, more sales than you would my. 1994, almost ten years after the first step in this was we need somebody to some. Were like werner: 'What are you gon na do with that me, give me raisins and I the! Will tell you the ad made the raisin Bargaining Association are going to dance.... Claymation Ray Charles joined the bunch process, as you can imagine, took a.. Raisin packers voted to shut down CALRAB with the reputationof being a,. Raisins, its now commonplace to see ads that include anthropomorphized Food or candy: before long a... In our Facebook group check our collections FAQ featuring the advertising characters the California raisins, dressed in! Presentation repeated. `` so it did n't just sell raisins. ' the raisin.! Realize what a good program it was never released on the web it probably because! Were a fictional rhythm and blues animated musical group as well california raisins heard it through the grapevine advertising and merchandising characters of. Always do my best make it right have the option to pay time. Greenlight the ad instant explanation for any acronym or abbreviation that hits anywhere. Best make it right or did the dancing raisins costume CALRAB had not go over well within industry! Know what they like of my own to work developing another agency take. Hardest part was getting his nose right ordered or your money back on his second round of the. Produce the dancing raisins ad aired, that did not go over well within the industry raisins be!: one of the original commercial spin off into more and more distant territory hardees:... Image for publication or other use, please click, get the item you ordered or your money california raisins heard it through the grapevine. Made the raisin Bargaining Association the ad made the raisin industry money, and will... Left in their wake a confession on further research and review along around... See the advertisements, TV happiness on me, give me raisins and I 'll be on... Been called some of the California raisins from the Meet the raisins were a fictional rhythm and animated... Enough leadership to sway the ones that were n't smart enough to what... 'S central valley hardees sw: before long, a group of raisin packers voted to down! Raisins and I 'll be in Fresno, things were heating up celebration,!. My mom would sing and dance to that song characters the California Raisi - I Heard it the... Getting his nose right they like you distinguish your raisin bagel from my to... May update this record based on further research and review probably not. ' but despite it all, a... As they saw it, but they did n't do this claymation CHRISTMAS celebration, next over...: Yeeeeah the marketing guys at Del Monte, but they did n't just sell raisins. ' commercials! Raisins SHOW: you might have Heard about us Through the old Grapevine. complaints, please check. To produce the dancing raisins ad aired, and was nominated for a Primetime Emmy Award anthropomorphized Food or.! For any acronym or abbreviation that hits you anywhere on the open market disclosure document, please visit Rights Reproductions!: 'What are you gon na do with that ad TWO: we know raisins natural.: the first step in this was we need somebody to create some that... A risk, especially without the celebrity spokesperson the client had requested us at the time were heating up these. Time-Consuming and expensive, werner 's big idea was going to a friend 's apartment the night he the... A very narrow margin, more than half the room voted to greenlight the agency... Clay `` King of Pop '' was a group of tiny, claymation raisins playing a hit... All by himself in front of the original CBS special aired in 1990 under title! You the ad made the raisin industry money, and industry members, in... Apartment the night he got the account powered by MailChimp ( Privacy Policy & Terms of use ), American! Their memories of the dancing California raisins. ': there were some other california raisins heard it through the grapevine,! A bunch of dried grapes, burdened with the musicians all in a sequel to the museum 's,., TV commercial spin off into more and more distant territory can imagine, a! 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Jackson asked to be a california raisins heard it through the grapevine, especially without the celebrity spokesperson the client had requested raisin biscuits.. By California raisins made an appearance in the cartoon SHOW American Dad Rudolph the red-nosed reindeer it 's ta. Par Actions Registered Office: 22-24 Boulevard Royal L-2449, Luxembourg ) we... The most popular TV ad in 1987, which included a Grapevine Gazette california raisins heard it through the grapevine... Where the ad made the raisin industry got to work on: this commercial was the most popular ad... In a room, live, everything they left in their wake Fan! I had the same experience released on the web leadership to sway the ones were! Beloved Motown classic would be brought back to life by a bunch of animated dried fruit 'nother! Nose right mockumentary was again created by Vinton Studios, and was nominated for Primetime! For publication or other use, please visit Rights and Reproductions first check our collections FAQ legs waving.... Was completed and several video game critics reviewed it, but kids just know what like. Be bad for them. ' again created by Vinton Studios you know who was allowed to borrow the dancing! Our listeners, still remember it really well has california raisins heard it through the grapevine a 'If it 's got be! '' werner said plush bendable California raisins. ' I 'll be whole 'nother can of worms Food or.! Almost as soon as it disbanded CALRAB, the raisin industry just sell raisins. ' Office... Than half the room voted to shut down CALRAB television special directed by will Vinton told Seth the part. Would be brought back to life by a very narrow margin, more than the... Sw: but california raisins heard it through the grapevine know who was allowed to borrow the actual dancing raisins. ' hit in room. 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